Privacy Policy

Last Updated: January 25, 2026

1. Information We Collect

1.1 Personal Information

When you visit our Site or make a purchase, we may collect the following types of personal information:

• Contact Information: Name, email address, phone number, billing address, and shipping address
• Payment Information: Credit card details, billing information (processed securely through our payment processors)
• Account Information: Username, password, and account preferences if you create an account
• Order Information: Products purchased, order history, and transaction details
• Communication Data: Your correspondence with us, including customer service inquiries and feedback

1.2 Automatically Collected Information

When you visit our Site, we automatically collect certain information about your device and browsing activity:

• Device Information: IP address, browser type, operating system, device type, and unique device identifiers
• Usage Data: Pages viewed, time spent on pages, links clicked, referring website addresses
• Location Data: General geographic location based on your IP address
• Cookies and Tracking Technologies: Data collected through cookies, web beacons, and similar technologies

1.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Analytics providers (e.g., Google Analytics)
• Advertising networks and social media platforms
• Payment processors and fraud prevention services
• Shipping and delivery partners

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Order Processing and Fulfillment

• Process and fulfill your orders
• Charge your payment method and send order confirmations
• Arrange shipping and delivery of products
• Handle returns, refunds, and exchanges
• Communicate with you about your orders

2.2 Customer Service and Support

• Respond to your inquiries and provide customer support
• Resolve disputes and troubleshoot problems
• Send important notices about our products or services

2.3 Marketing and Communications

• Send promotional emails about new products, special offers, and health tips (with your consent)
• Personalize your experience and show relevant advertisements
• Conduct surveys and gather feedback
• Send newsletters and product updates

2.4 Website Improvement and Analytics

• Analyze how visitors use our Site to improve functionality and user experience
• Conduct research and analytics to understand customer preferences
• Test new features and optimize our Site performance

2.5 Legal and Security Purposes

• Prevent fraud and unauthorized transactions
• Protect our legal rights and comply with legal obligations
• Enforce our Terms and Conditions
• Detect and prevent security threats

3. How We Share Your Information

We do not sell your personal information to third parties. However, we may share your information in the following circumstances:

3.1 Service Providers

We share information with trusted third-party service providers who help us operate our business:

• Payment Processors: To process credit card payments and prevent fraud
• Shipping Carriers: To deliver your orders (e.g., USPS, FedEx, UPS)
• Email Service Providers: To send transactional and marketing emails
• Analytics Providers: To analyze website traffic and user behavior
• Cloud Hosting Providers: To store data securely
• Customer Service Platforms: To provide support and manage inquiries

3.2 Business Transfers

If we are involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred to the new owner or successor entity.

3.3 Legal Requirements

We may disclose your information if required by law or in response to:

• Court orders, subpoenas, or legal processes
• Requests from law enforcement or government agencies
• Protection of our rights, property, or safety
• Investigation of fraud or security issues

3.4 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site:

4.1 Types of Cookies We Use

• Essential Cookies: Required for the Site to function properly (e.g., shopping cart, checkout)
• Analytics Cookies: Help us understand how visitors use our Site (e.g., Google Analytics)
• Marketing Cookies: Track your browsing to show relevant advertisements
• Preference Cookies: Remember your settings and preferences

4.2 Managing Cookies

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our Site. Most browsers allow you to:

• View and delete cookies
• Block third-party cookies
• Block all cookies (note: this may limit Site functionality)

4.3 Third-Party Tracking

We use third-party services like Google Analytics and Facebook Pixel to analyze traffic and display targeted advertisements. These services may use cookies and other tracking technologies.

5. Data Security

We implement industry-standard security measures to protect your personal information:

• Encryption: SSL/TLS encryption for data transmitted between your browser and our servers
• Secure Payment Processing: PCI-DSS compliant payment processors
• Access Controls: Limited employee access to personal information
• Regular Security Audits: Ongoing monitoring and testing of our security infrastructure
• Secure Data Storage: Encrypted storage of sensitive information

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Order Information: Retained for 7 years for accounting and legal purposes
• Account Information: Retained until you request account deletion
• Marketing Data: Retained until you unsubscribe or request deletion
• Analytics Data: Typically retained for 26 months (Google Analytics default)

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

7.1 Access and Portability

You have the right to request a copy of the personal information we hold about you in a portable format.

7.2 Correction

You can request that we correct any inaccurate or incomplete personal information.

7.3 Deletion

You can request that we delete your personal information, subject to legal and contractual obligations.

7.4 Opt-Out of Marketing

You can unsubscribe from marketing emails by clicking the "unsubscribe" link in any promotional email or by contacting us directly.

7.5 Do Not Track

We currently do not respond to "Do Not Track" browser signals. However, you can manage cookies through your browser settings.

7.6 California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect, use, and disclose
• Right to request deletion of your personal information
• Right to opt-out of the sale of personal information (we do not sell your information)
• Right to non-discrimination for exercising your privacy rights

7.7 GDPR Rights (European Union)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

8. Children's Privacy

Our Site and products are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete such information.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

10. Third-Party Links

Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will:

• Update the "Last Updated" date at the top of this page
• Notify you via email if the changes are significant (if you have provided your email address)
• Post a notice on our Site homepage

Your continued use of our Site after changes are posted constitutes your acceptance of the updated Privacy Policy.

12. Contact Us